Brand – Core Responsibilities
- Analyze website and campaign performance using Google Analytics (GA4), GSC,Ahrefs and Semruch
- Track and monitor KPIs and marketing metrics
- Create dashboards and regular performance reports
- Analyze user behavior, traffic sources, and funnels
- Measure conversions and goal completion
- Identify trends, opportunities, and performance gaps
- Support data-driven marketing decisions
- Track content and SEO performance
- Prepare reports using Google Workspace (Sheets, Slides)
- Provide actionable insights to improve marketing results